Every athlete has different layering needs. At SUGOI, we work from the inside out, providing the optimal protection – one layer at a time – for any climate. We use our home-grown Canadian expertise to build fabrics that shield against extreme weather, regulate temperature, stretch with the body and provide maximum comfort so athletes at every level can focus on their performance.
SUGOI’s family of waterproof fabrics are designed to keep athletes dry at any price point. Ranging from the award-winning Neoshell® to Hydrolite. Our collection of waterproof materials protect against a range of wet-weather conditions.
Our stretch Shells are designed to integrate with the movement of the body. Each shell has unique qualities that adapt to a variety of athlete needs in wet and windy conditions.
The SUGOI non-stretch shells are designed for comfort during high aerobic activities. These lightweight, water repellent fabrics provide protection from the wind and rain.
From the industry-leading Power Shield® to our franchise Firewall styles, SUGOI’s soft shells combine the mobility of the stretch shell and the comfort of insulation to provide sophisticated thermal protection.
SUGOI’s benchmark stretch insulations offer excellent thermal regulation across a range of temperatures. Designed with four-way stretch, these thermal fabrics work with all body types to adapt to movements and climate changes.
SUGOI’s performance wicking materials keep sweat at bay for a dry, comfortable performance. At the premium level, Icefil® technology reacts with body heat to cool skin temperature and protect from harmful UV rays.
SUGOI’s performance stretch fabrics are at the core of our DNA. With a range of textures and compression capabilities, we have been the preferred solution since we created our first bike short in 1987.
Piston fabrics reduce muscle fatigue and aid in recovery after extreme workouts by increasing blood flow to the muscles.
As mother nature’s technical fabric, wool provides excellent thermal regulation, wicking and odour protection. Our 170-weight merino is the perfect blend for high energy winter training.